What is this service offering?
We generate market insights and devise competitive strategy leading to improved competitive position, increased profitability, and accelerated growth.
Who might need this service?
Primarily manufacturing/industrial and product companies. Examples of types of companies we have worked with in this area: industrial safety products, metal products, major appliances, specialty glass products, medical equipment, and many others.
How do we do this? What deliverables might we provide?
Why Stone & Associates?
We have a track record of generating critical observations about market segmentation that illuminates strategic opportunities. Our segmentation frameworks have pointed to new product plans, value-added service offerings, key partnerships, and changes in marketing strategy.
In part, this is because our team has an unusual combination of skills — combining in-depth market analysis, competitive intelligence and strategy, and a sophisticated understanding of cost structure and economic drivers — that sets us apart from management consulting and research firms with narrow ranges of experience. In addition, all of our team members have at least 20 years of broad consulting experience and/or have been company executives or owners.
We also have a deep understanding of small and mid-size manufacturing and product businesses, based on our unmatched experience in conducting research on the needs, behavior and competitive position of SMMs, through dozens of projects with the US Department of Commerce. (NIST/MEP and Commercial Service).