Projects related to: Export Assistance Strategy Development & Program Design

ExporTech
  • ExporTech – US Department of Commerce/ National Institute of Standards and Technology (NIST), Manufacturing Extension Partnership (MEP)
    Developed and delivered a nationwide program to assist small and mid-sized manufacturing and technology companies to enter or expand in global markets. The program has provided in depth assistance to 400 companies nationwide.
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ITA Trade Mission Program Strategy
  • Program Strategy: Trade Mission Services – US Department of Commerce / International Trade Administration
    Helped ITA to identify ways to improve its return on investment in its Trade Mission program based on 1) an enhanced understanding of the needs and perspectives of stakeholders such as mission participants (US exporters), US Commercial Service staff, and trade mission partners such as state trade offices, mayor’s offices and industry associations; and 2) an assessment of foreign nation trade mission programs.
ITA Tradeshow Program Strategy
  • Program Strategy: Tradeshow Services Gap Analysis – US Department of Commerce / International Trade Administration
    Helped ITA to design a future-state for their tradeshow programs based on an assessment of current programs, and research on customer and stakeholder defined needs.
Report on Export Assistance Strategy for SMMs
  • ON THE THRESHOLD: REFOCUSING U.S. EXPORT ASSISTANCE STRATEGY FOR MANUFACTURERS, 2013 [Full] [Exec Summary] — US Department of Commerce/ National Institute of Standards and Technology (NIST), Manufacturing Extension Partnership (MEP)
    Research paper on strategies that export assistance organizations may employ to help expand international sales of small to mid-sized manufacturers.
Market Research and Segmentation - US Exporters
  • Market Segmentation Research Initiative – US Department of Commerce: US Commercial Service and National Institute of Standards and Technology (NIST).
    Acted as advisor on major research effort to understand the service needs, behavior and attitudes of US exporters.
Strategies of Successful US Exporters
  • International Growth Strategies for US Manufacturers – US Department of Commerce/ National Institute of Standards and Technology (NIST), Manufacturing Extension Partnership (MEP).
    Studied successful export strategies employed by small US-based manufacturers.
Export.gov Content Review / Gap Analysis
  • Website Content Audit – US Department of Commerce /US Commercial Service
    Conducted an audit of content on export.gov site to identify gaps and opportunities for improvement. (Content aimed at small- and mid-sized exporters).
Coaching Companies and Delivering Workshops at Global Business Development Conferences & Trade Missions
  • Coaching Support for Participating Companies at TradeWinds Business Development Conference and Trade Mission – US Department of Commerce / National Institute of Standards and Technology/ US Commercial Service
    Provided coaching support to companies as they navigated the TradeWinds business development conferences and trade missions in Brazil, Singapore and Viet Nam. Support included participation and coaching during meetings with potential foreign customers and partners, as well as Foreign Commercial Officers from U.S. embassies and consulates.
  • Workshops for Participating Companies at TradeWinds Business Development Conference and Trade Mission – US Department of Commerce / National Institute of Standards and Technology/ US Commercial Service
    Conducted highly rated workshops at TradeWinds business development conferences and trade missions in Mexico, Brazil and Singapore. The workshops assisted participating companies to refine their export growth plans and prepare for meetings with potential foreign customers and partners, as well as Foreign Commercial Officers from US embassies and consulates.
Export Seminar for CEOs
  • Seminar Materials Development and Program Management for CEO Seminar Series – US Department of Commerce/ National Institute of Standards and Technology (NIST), Manufacturing Extension Partnership (MEP)
    Developed and managed seminar series for executive leadership of small and mid-size manufacturing companies; including Export Strategy seminar; overall, seminar series educated 3,500 executives. See our report: Successful Export Strategies for Manufacturing CEOs
Conference Facilitation
  • Facilitation of Professional Development – US Department of Commerce/US Commercial Service
    Facilitated professional development sessions for federal and state trade counselors at Discover Conference in Atlantic City, New Jersey.